Proud Pour: Cheers for Change!

So excited to hear about Proud Pour, a NYC company that focuses on addressing major environmental problems through wine. August 1st is the launch date for their first product, The Oyster, a Central Coast of California Sauvignon Blanc that is designed to be paired with its succulent namesake.

What does wine have to do with saving oysters, you ask? For every bottle sold, 100 oysters are restored to NY Harbor's historic (and functionally extinct) oyster population.

According to their press release: “Reviving the oyster population is supremely important for many reasons, but this is the main impact of 100 oysters: 1. Organically filter up to 5,000 gallons of water daily 2. Help sea plants receive sunlight by reducing excess nitrogen in the water. 3. Create reefs & habitats for fish, crabs, birds and other organisms.”

Yeah, we knew that. But we didn't know that drinking wine (a favorite activity) can help revive NY's oyster population.

From the tasting notes: The wine has a rich bouquet of honeydew melon, freesia flowers, and tropical lime zest. These hints of melons and tropical lime transition onto the palate and are accompanied by flavors of lemon-lime/citrus rind and a bright acidity. The mouth feel has an ethereal quality, silky up front leading to a chalky minerality in the finish. A very consistent and vibrant profile.

Cheers to Change! And bottoms up!